WORDPRESS BLOG OPTIMIZATION FOR BEGINNERS?

You are the lucky owner of a do-it-yourself WordPress site and expect it to be successful, quickly spin up and be in the top of the leading search engines. Your expectations are not in vain, because everywhere they say that WordPress is a friendly SEO engine. It really is, and that is why many people choose WordPress for their blog or site. But there are still additional tools that need to be done to maximize SEO optimization of your blog.

•  Optimize Your Website / Blog Entries

For SEO Very often beginners make a big mistake, believing that it’s simple enough to install and activate the SEO plugin. SEO is an ongoing process that you must not lag behind in order to see maximum results.
The SEO plugin gives you the ability to create a title, description and keywords for each post or page on your blog, for example, the Yoast SEO plugin shows what your site looks like when users find it on Google. Therefore, you need to optimize your title and descriptions to get the maximum number of clicks.
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•  Proper use of categories and tags

 WordPress allows you to sort your blog entries by category and tag. This gives you the ability to easily sort content by topic, and users quickly find what they need. Categories and tags also help search engines quickly understand the structure and content of your site. Beginners often get confused about how best to use categories and tags.

Categories are for a wide group of your posts. If your blog would be a book, then categories are the content of the book. For example, a personal blog can be categorized as music, food, travel, etc. Categories are hierarchical, so you can add subcategories to them. Tags are more specific keywords that describe the content of a particular post.

For example, an entry in the food category may have the tags salad, breakfast, pancakes, etc. In addition, if your tag is quite unique, for example, you have content about a person and his last name you use as a tag, then in this case your site will be ranked by this tag too.

•  Optimize comments

Comments can be strong evidence of user activity on your site. User participation means more links to your site, more traffic and better SEO. But you must be sure that the comments are real and not spam.

That is why I recommend using the Akismet plugin. This is one of the plugins that are already in the basic installation of WordPress and which fight against spam comments.

•  Nofollow attribute for external links

 As mentioned above links helps search engines decide which pages are important. When you make a link to a site, you transfer some of the importance of your site’s SEO to that link. This SEO rating is called “link weight”.

Search engines give a higher rank to that site, which is often referred to as other sites. Therefore, you must be sure that you get more back-links than you give. Adding the Nofollows  attribute to an external link (i.e. a link to a foreign site) informs search engines that you don’t need to follow these links. This will save the weight of the link

•  Optimize the speed and performance of your site

 Experts believe that a visitor within a few minutes decides to stay on your site or leave it. This means that as the owner of the site you have only a few seconds to present your content and attract the visitor.

You do not want to spend this precious time, forcing your visitor to wait until the site loads. Search engines, such as Google, rank higher sites with faster loading than slower sites, so you should make sure that your site loads as fast as possible.

•  Optimize Your Images

 Images are always more interesting than text, but they also take longer to load. If you are not careful about the size of the images and their quality, they can slow down your site. You must make sure to optimize your images so that they load faster.

One of the tricks for optimizing images for search engines is to use descriptions and alt tags. These tags allow search engines to understand what your images are about. WordPress allows you to name, describe and assign alt tags at the time the image is uploaded.

If you are a photographer or upload a large number of images to your site, in this case it is better to use the Gallery plugin. According to experts, one of the fastest Gallery plugins is Envira Gallery, which is fully compatible with all devices and SEO friendly.

•  Protection and security of your site

 Every week, about 20,000 websites with malicious codes and about 50,000 for network fraud get into Google blacklists. When a site is blacklisted, it does not appear in any search results at all. Therefore, protecting your site is the key to a good ranking.

I think you would not want all your efforts to optimize SEO go down the drain if your site is hacked by hackers. Provide your site with good protection. I hope these tips have helped you learn how to optimize your WordPress site for SEO.

Try some of these SEO tips, and you should see an increase in your traffic over the course of several months, as well as how search engines handle the changes.

•  Make internal links

 Search engines give importance to each of your page. How this happens is to be kept secret so that people cannot influence the result. However, the most common signal of significance are links.

Therefore, it is very important to make links to your own articles inside your site. This will help you increase your page views, increase the time users spend on your site, and ultimately help improve the SEO rating of individual posts and pages.